Market Entry Accelerator for Innovative Technologies

The telemedicine business canvas already in use (“lnnovage project” between Estonia, Slovenia and other partners), which was developed specifically for start-ups with a low TRL, serves as a proven model. lt helps companies to adapt their business models to the specific requirements of the healthcare system, especially with regard to financing and reimbursement mechanisms. Such a canvas could be used as a visual tool to illustrate concepts and strategies for companies.

The idea is to further develop this approach for the current project and create a separate canvas that is specifically tailored to elderly care. The focus areas could be adapted accordingly.

For new solutions in particular, start-ups need to consider at an early stage howto explain them to providers, prepare training sessions and adapt the sales process accordingly. The inclusion of these aspects could be a central component of a business canvas.

Another important aspect is payment and reimbursement options for care products. In many countries, certain aids are not financed by health insurance but from other budgets. Start-ups need to be aware of these financing channels in order to position themselves on the market. This could also be taken into account in a canvas model to support companies in their market launch.