Market Access Strategy for Mature Technologies
This service supports companies that have already developed a market-ready product in entering additional markets in the Alpine space and/or worldwide.
On the one hand, companies in the Alpine region will become more competitive and, on the other hand, the Alpine region will be strengthened in terms of elderly and remote care.
Real-World Product Testing for Smarter Health Care Innovations
- Cut-off-Date from 01.03.2026
After an initial meeting with the company, during which the company explains its product/service as well as its internationalization efforts and – if available – also provide a pre-selection of potential markets it wishes to enter, this service will be delivered in four steps:
- Evaluation of Companies’ Market Entry Plans with TIGER partner
- Market Pre-Selection by AI
- Expert Consulting by one of the TIGER partners
- Refinement and In-Depth Analysis by external experts
The Market Access Strategy will be delivered in three steps:
Application and Evaluation of Companies' Market Entry Plans with TIGER partner
Possible target markets will be identified in a discussion with the company.
Market pre-selection by AI
An AI tool will conduct a market pre-selection, either starting with the potential markets provided by the company or considering all markets worldwide, using publicly available macroeconomic data. This process will generate a shortlist of potentially relevant markets for the respective product or service.
Expert Consulting by providing partner
The partner will provide additional consulting for one market based on the results from step 2 and their own expertise focusing on their respective country (ICS: Austria, USA and UK | EBM: France | IGZ, OTH: Germany | TPLJ: Slovenia).
Refinement and In-Depth Analysis by external expert/project partner
Building on the previous general consultation for the countries mentioned in step 3, this step involves an individual consultation by an external consultant/project partner tailored specifically to the needs of the company. The results of the consultation will be summarised in a short report provided to the company.
Novelties
A 3-step approach
combining Al tool, PP advice and external expert or peer-to peer review
