Market Access Strategy for Mature Technologies
Delivered in three steps: Market Pre-Selection by AI, Expert Consulting by PP, Refinement and In-Depth-Analysis (either by external expert or company with experience in the specific market.
Real-World Product Testing for Smarter Health Care Innovations
- Cut-off-Date #2 from 01.03.2026
After an initial meeting with the company, during which the company will explain its product or service as well as its internationalization efforts and – if available – also provide a pre-selection of potential markets it wishes to enter, this service will be delivered in three steps
The Market Access Strategy will be delivered in three steps:
Market Pre-Selection by AI
As a first step, an Al tool will conduct a market pre-selection, either starting with the potential markets provided by the company or considering all markets worldwide, using publicly available macroeconomic data. This process will generate a shortlist of potentially relevant markets for the respective product or service. The responsible PP will cross-check the results for plausibility.
Expert Consulting by PP
In a second step, the responsible PP will provide additional consulting based on their own expertise, with each PP focusing on their respective country and ICS on the UK and US.
This step will especially include:
- A preliminary evaluation whether the company is ready for the specific market
- Advice on how to gain access to insurance companies and healthcare providers
Recommendations on how to effectively approach these entities to stand out lnsights into the healthcare environment, including relevant events, trade fairs etc.
Refinement and In-Depth Analysis
In a third step, the results from the previous steps will be refined and deepened “at a reasonable cost”, either by:
Engaging an external expert (selected from the expert pool by the PPs) to provide more in-depth advice on a specific topic
- Conducting a peer-to-peer review with a company that already has experience in the specific market.
Novelties
A 3-step approach
combining Al tool, PP advice and external expert or peer-to peer review
