Market Entry Accelerator for Innovative Technologies
A business canvas for elderly care in the “Alpine Space” helps companies to adapt their business models to the specific requirements of the healthcare system, especially with regard to financing and reimbursement mechanisms.
A New Business Canvas for Elderly Care – Navigating Reimbursement, Training & Market Fit
- Cut-off-Date #1 from 16.09.2025
- Cut-off-Date #2 from 01.03.2026
The telemedicine business canvas already in use (“lnnovage project” between Estonia, Slovenia and other partners), which was developed specifically for start-ups with a low TRL, serves as a proven model. lt helps companies to adapt their business models to the specific requirements of the healthcare system, especially with regard to financing and reimbursement mechanisms. Such a canvas could be used as a visual tool to illustrate concepts and strategies for companies.
The idea is to further develop this approach for the current project and create a separate canvas that is specifically tailored to elderly care. The focus areas could be adapted accordingly.
For new solutions in particular, start-ups need to consider at an early stage howto explain them to providers, prepare training sessions and adapt the sales process accordingly. The inclusion of these aspects could be a central component of a business canvas.
Another important aspect is payment and reimbursement options for care products. In many countries, certain aids are not financed by health insurance but from other budgets. Start-ups need to be aware of these financing channels in order to position themselves on the market. This could also be taken into account in a canvas model to support companies in their market launch.
How it works:
Meeting with Regional Contact Point (RCP)
Online meeting (0.5-1 hour) between RCP and customer, providing business model brief by RCP site.
Delivery of tools and scheduling / assigning of expert session
A digital version of business model canvas will be provided by RCP. A confirmed date / time for 1:1 online session with sector-specific / internal or external expert.
Preparation phase for customer
Completing Business Model Canvas.
Expert-led canvas review session
Reviews the prepared canvas inputs during online 1:1 session (online, 60-90 min)
Discusses key sections with the costumer.
Offers concrete advice on improving business logic and health fit.
Cross-regional expert input
One additional opinion on cross-border relevance, market potential and business model soundness, gained by expert from another region.
Delivery of consolidated feedback
Written feedback report, combining input from both experts, highlighting i) strengths to build on, ii) critical gaps or risks, iii) referrals to other services, funding opportunities or partners.
