Looking for a cross-border and complete review of your market strategy? TIGER’s Market Entry Accelerator for Innovative Technologies provides SMEs having not yet launched their product and startups developing elderly care or telemedicine solutions with personalized business canvases specifically adapted for Alpine healthcare systems. This service bridges the gap from concept to market success by offering comprehensive expert guidance on financing mechanisms, reimbursement systems, and regional healthcare ecosystems.
Application and Selection Process
Companies begin by applying through a TIGER’s open call, selecting the Market Entry Accelerator for Innovative Technologies service from available options. The National TIGER Expert conducts an eligibility check to verify location requirements and company type. TIGER then selects participants from eligible applicants, maintaining a reserve list for declined positions.
Initial Guidance and Canvas Introduction
Selected companies participate in an online meeting with their National TIGER Expert to receive a comprehensive service overview. During this session, companies are introduced to TIGER’s specialized business canvas, specifically tailored for elderly care and telemedicine innovations.
This canvas addresses all the healthcare specificities of market challenges such as revenue streams, payment mechanisms, and regulatory requirements.
Canvas Development Phase
Companies receive access to the personalized canvas and complete it as preparatory homework. Partial completion is acceptable, as the goal is encouraging strategic thinking about key business model components. The National TIGER Expert then schedules a meeting with a regional business development expert specializing in healthcare ecosystems.
Experts Review Sessions
The primary canvas review consists of a 60-to-90-minute online session where the expert collaborates with the company to refine their business model. Subsequently, a second expert from a different Alpine region conducts an offline review of the developed canvas, providing cross-regional perspectives on market opportunities and challenges.
Finalized Deliverable and Implementation
Companies then receive a consolidated feedback document combining insights from both expert sessions. This comprehensive resource includes specific details about regional healthcare stakeholders, including hospitals, payers, and potential partners rather than generic categories.
The finalized canvas provides concrete guidance for executing market entry strategies across Alpine regions, empowering innovators to accelerate healthcare innovation deployment and adoption.
