TIGER’s Go2Business: Expert Business Model Development for European Market Expansion

ehealth doctor on video conference for medical consultation

Companies seeking to expand into European markets face complex challenges in adapting their business models to new regulatory and reimbursement landscapes. The TIGER Go2Business service provides comprehensive operational insights, through expert analysis, helping innovative e-health SMEs develop viable business models and identify opportunities in three target markets: France, Germany, and Austria. 

Understanding Target Market Landscapes 

Before committing to market expansion, companies can attend specialized webinars covering reimbursement, health coverage systems, and possible business models in the three target countries. These sessions provide essential knowledge about each ecosystem, enabling informed decisions about which market best suits specific products or services. 

Application and Initial Assessment 

To benefit from the service, a company can submit an application through Tigerpath.eu, short-listed companies will have a meeting with a TIGER partner to verify eligibility and explore expansion objectives, ensuring the service aligns with the company’s goals and readiness for international growth. 

Expert Business Model Analysis 

After selection, companies will work with qualified business model experts from the target market. Through detailed exchange sessions, experts gather comprehensive information about the company’s projects and objectives, providing the foundation for tailored market entry strategies. 

Actionable Recommendations and Strategic Roadmap 

After the consultation meetings, experts will develop detailed recommendations outlining the appropriate business models for successful market penetration. Companies will receive draft roadmaps followed by conclusion meetings where strategies are finalized and clarified, ensuring clear understanding of implementation steps. 

Ongoing Mentorship Through Company Matching 

The service includes optional matchmaking with established local companies that have successfully navigated similar market challenges. This mentorship provides practical insights and potential collaboration opportunities, supporting long-term market success beyond initial entry strategies.