Market Access Strategy: Effective Internationalization for Health Innovators Who Don’t Know Which Market to Enter

TIGER offers free market pre-selection services to help health SMEs navigate international expansion with confidence. This comprehensive service eliminates guesswork from market entry decisions, providing data-driven recommendations that save time and resources while maximizing success potential.

Initial Market Assessment

Companies begin by applying to TIGER through Tigerpath.eu and receive the service if selected among applicants. Selected companies then get contacted by TIGER to discuss internationalization challenges. Whether validating a potential market, choosing between multiple options, or starting export activities without clear direction, TIGER experts conduct detailed consultations to understand specific business needs and market entry objectives.

Comprehensive Market Research

TIGER specialists perform thorough market analysis using advanced research methodologies. This process examines market conditions, competitive landscapes, regulatory requirements, and entry barriers across potential target markets. The research covers global markets, with particular expertise in European and North American territories.

Strategic Recommendations

Within two weeks, companies receive detailed market assessment reports highlighting advantages and disadvantages of each analyzed market. These documents include clear recommendations identifying the optimal market entry sequence, enabling informed decision-making based on comprehensive data analysis.

Local Market Insights

For markets within TIGER partner countries – Austria, Germany, France, Italy, and Slovenia – local experts provide deeper market intelligence including regulatory frameworks, key industry contacts, and market-specific entry strategies. This localized knowledge helps companies understand practical implementation requirements for successful market penetration.

Expert Network Access

Companies requiring specialized market entry support receive connections to external consultancy services. These partnerships provide access to networking opportunities, sales channel development, and other advanced market entry services tailored to individual company needs.

This service is available to companies with market-ready products, supporting both hardware and software solutions in the health innovation sector.